Case Study


CRM – Customer/Enquiry Management System
Real Estate Company (for Back-Office & Call Center Operations)

Every real estate company constructs properties whether commercial / residential and performs all kind of marketing investments to sell those property units. Channel partners, brokers, individuals and media is working for the publicity of their projects to get more & more no. of enquiries. With prospects across the world, enquiring for these projects and infact multiple projects, it’s always a challenge to follow-up and servicing these prospects for maximum possible sale with min expense. Further, nurturing marketing also takes more cost to up-sell other projects.
The organization engaged Kenovate Solutions to study the challenge and develop a system which would be focused on enhancing prospect – project pipeline and deliver powerful executing with reporting, tracking and management features. 

After interviewing the process operations to understand needs & challenges, Kenovate Solutions followed an agile, iterative approach to develop the system, allowing DLF to regularly review our progress and incorporating evolving requirements on time.

Kenovate developed an online web based centralized system that enables the company’s back-office team, sales team and management team, regardless of their locations to easily track, manage, search, follow-up and generate reports regarding the projects and prospects.

The user interface of the application was developed to be clean and user-friendly, enabling users to easily navigate and utilize the system. Transforming their offline operations to the system for how they manage, assign and close a sale/prospect, was the best part of the system for its productivity and effective utilization. Sales team executives, managers and heads are now every much aware for the no. of prospects lying at what stage and who is assigned to work on them etc.

With on-demand access to up-to-date detailed information on prospect, the system eliminated the inefficiency of depending on an individual who is in talks with the prospect. Now, anyone in the organization can take it further with the prospect to close the deal and provide after-sale services. The system eliminates the inefficiencies inherent in using multiple spreadsheets and manual processes involved in tracking and managing prospects by creating one secure, central solution.

Since completion, the system has proved to be a critical business application for the client, driving productivity and increasing margins, while reducing costs.