Customer relationship management (CRM) is a widely-implemented strategy for managing a company's interactions with customers, clients and sales prospects. It involves using technology to organize, automate, and synchronize business processes - principally sales activities, but also those for marketing, customer service, and technical support. A CRM System can help for:
CRM for Real-estate organization - Find out how we helped a real-estate organization to solve their challenges and become productive & efficient.
Usability of CRM
CRM works best when it works as per your procedures rather than a generic one or the system which was designed for some other industry or users. The solution which has system defined rules and processes same as what is been implemented in your business for years is the one which will help you to streamline your business. The system which has its own operating procedures and doesn't matches with your, its a waste or money, time & efforts to get it deployed and get your people educated on it. Time to get your special CRM Solution developed for your specific requirements.
Departments within the organizations should be kept updated with communications & stages with customers. This helps an employee to follow up with a customer for their in-progress issus, support ticket, sales pipeline etc. More recently, the development and adoption of these tools and services have fostered greater fluidity and cooperation among sales, service, and marketing. This benefit of collaborative systems that use technology to build bridges between departments addon the efficiency of the organization and builds customer satisfaction.