In simple terms, a record of unstructured information about a person or an organization with an intention to turn it into an opportunity & potential deal. There could be many ways or techniques of gathering / generating leads. This will be better covered under marketing techniques. Here are few online marketing & offline marketing techniques which businesses use to target more and more no. of leads:
Once you have made your investments into various marketing ideas, now you start getting leads. And as more and more leads are coming in, without proper system & procedure, you tend to get confuse.
Want to learn more? Read: How to Manage Your Leads? | Welcome to Definitive Reason of Lead Management